“In 2020, There will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.” 

PewResearch Internet Project

Mobile Applications have been the center of innovation for the last decade. Year after year mobile application is becoming more and more useful and interesting for users. According to Statista, the Total number of application downloads is 197 billion and around 7 million applications present on different mobile app stores.

With the largest market flexibility and penetration, mobile devices prove to be the best device to be targeted by digital marketing and business. All these statements are pointing to the importance of adopting the mobile app strategy, even the most popular brands are using mobile applications for increasing sales, building brand awareness, and for direct marketing.

In the coming year, Mobile application users can witness a huge change in the way AR, AI, and VR that are interpreting into the real-life mobile solutions. Therefore, tech leaders like Android and Apple are looking forward to grabbing the broader utility scope and application references with wider devices on one hand.

However, we can also experience some of the major trends that are lying ahead to delivering most advanced technology and users with newer and rich offerings, revealing huge scope for businesses to benefit from. Let’s have a look at the top mobile app development trends that are going to rule 2018.

 “I’m excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. ” 

                                                                   Tim Cook

Apple CEO

Augmented Reality Apps

Augmented reality concept has long sounded like a wild revolutionary concept, but the technology has actually been around for the last few years. Augmented reality is all about superimposing computer-generated virtual images on top of your view of reality, thus creating a composite view that augments the real world.

Apple has recently introduced ARKit(Augmented Reality tools kit) on Xcode 9( iOS Mobile application development tool) for targeting the apps for iOS 11 and above. More and more iOS ARKit apps are rolling out on Appstore, and, while Google has killed off Project Tango, it’s still looking at ARCore as the core feature. If in 2017 Augmented Reality basically remained a feature of entertainment apps and some games, in 2018 a lot of companies already started using it in a variety of industries like Healthcare, Real estate, training, retail, tourism and so on.

 “So, how do you make sure that existing users do not abandon your mobile app for something else? How do you improve user engagement and offer a more personalized experience to the users?” 

Artificial Intelligence Mobile apps.

Artificial intelligence(AI) is rapidly becoming one of the popular topics and trending technology in both science and business, also more leading tech giants are showing interest in Artificial intelligence (AI) investment. Google’s $400 million acquisition of DeepMind is a prime example of mainstream Artificial intelligence application. A Research conducted by Statista on 2017 revealed that tech giants such as Google and Baidu spent between $20 billion to $40 billion on Artificial intelligence last year, with 90% of this spent on Research & Development and deployment, and 10% on Artificial intelligence acquisitions.

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Nowadays, the user expects more predictive and interactive mobile applications. In response to the user demand, a US-based company Starbucks recently announced a mobile app “Starbucks Barista” powered by Artificial Intelligence(AI). Users simply tell the app what they want, and the app not only lists the item but also places the order for them.

So far, the Artificial intelligence is something confined inside the walls of Giant Companies, but the Introduction of new smartphones, such as iPhone x, iPhone 8 have AI capabilities hard-wired into them, So the Impact of Artificial intelligence will reflect the mobile app development sector in the coming years.

Mobile Payment Apps

Paying with mobile apps is one of the most convenient, robust and fast ways to conduct a transaction. Many of these applications also allow the user to keep track of their payment and even print receipts of their transactions. With the rise in the use of eCommerce applications, there is also alternative rise in the number of mobile payment application and mobile net banking. The entire world is moving towards the economy of digital money and also more and more mobile payment mechanisms emerging during last years. we should expect that in 2018 we will see a lot of interesting solutions in this area.

 “I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.” 

                                                                 Steve Jobs

chief executive officer and  co-founder of Apple Inc

Cloud-Based Mobile Apps

Many mobile application development companies are adopting cloud-based application development technology, so they have better collaboration, increased productivity and streamlined operation. The cloud-based application can fetch data from the cloud server and therefore reduce the load on the internal memory and this can prove beneficial for business owners and application developer.

With already top cloud-based apps like Google Drive, Dropbox, etc, various mobile apps are going to be cloud driven in the near future. As per the Cisco VNI Global Mobile Forecast (2015-2020), cloud apps are going to grow 90% of total mobile data traffic by 2019 worldwide.

The developers will further leverage cloud-based technologies to create the mobile application that interacts with users over the internet by overcoming internal memory constraints. They can further improve the performance of a mobile application significantly by making it fetch data directly from the cloud.

 “If you think that the internet has changed your life, think again. The IoT is about to change it all over again!” 

                                                               Brendan O’Brien

Chief Architect & Co-Founder, Aria Systems

Smart Home apps

For more than two decades, Smart Home Application Development has been a promise, but that hasn’t been completely delivered yet. But now the Home Appliance Manufacturers, the Digital Electronics Manufactures and the Third Party Developers – they are all gearing up to deliver much awaiting ‘Home Automation’ through smart Home automation application development to let the users live the dream of Smart Home.

So what exactly has changed now? The internet of things (IoT) and the number of handheld devices aka – New Smart Phones & Tablets, make this much possible.

As a result of this Smart home Revolution, by the end of this year, we can expect various smart home applications that give you control over various processes in your home – security, engineering communications, light, and much more. You will be able to manage everything in your home right from your smartphone from anywhere in the world.

In case, if you have any query or need clarification related to these latest trends in mobile app development, feel free to contact us on [email protected].

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